Sweet Briar Branding Project
Sweetbriar is a mythical society rooted in the legend of Lilith, first woman, fierce exile, eternal symbol of feminine autonomy. Designed for women, by women, Sweetbriar offers guidance for those awakening to what no longer serves them. Drawing from Lilith’s defiant spirit, the brand embodies transformation, sovereignty, and sacred rebellion. Rituals of release and renewal are central to Sweetbriar’s imagined culture, and its visual identity mirrors that power: thorned elegance, smoldering textures, and typefaces that fuse softness with fire. Through a flexible system of symbols, colors, and patterns, Sweetbriar invites every member to reclaim her voice and cut the cords that bind. The brand stands as a visual and conceptual sanctuary, where flames are fanned, not feared.